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RTI International: FDA's 'The Real Cost' Media Campaign Reduces U.S. Youth's Incentive to Start Smoking
August 20, 2019
RESEARCH TRIANGLE PARK, North Carolina, Aug. 20 -- RTI International issued the following news release:

A new study conducted by the nonprofit research institute RTI International assessed the relationship between youth exposure to the U.S. Food and Drug Administration's national tobacco public education campaign, The Real Cost, and changes in smoking initiation. The study found that the odds of youth reporting they began smoking was less in media markets with higher levels of adver . . .

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