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Shop! Environments Association: Shopping for Bras - Comfort Over Sexiness
August 07, 2019
HOLLYWOOD, Florida, Aug. 7 -- Shop! Environments Association issued the following news:

Comfort and support continue to be the top influencers when women in the U.S. are choosing which bras to purchase for themselves, according to The Bra Evolution, a new report from The NPD Group. The perception that a bra 'is sexy' is much less important, ranking eighth on the list of purchase influencers.

"The enduring athleisure movement clearly expresses that comfort is king f . . .

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