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Cleveland State University: Learning From the IPhone
January 11, 2019
CLEVELAND, Ohio, Jan. 11 -- Cleveland State University issued the following news release:

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- Research investigates how products develop brand identity

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The iPhone is one of the most celebrated brand extensions that parent company Apple has brought out in recent years. Part of the success of the iPhone can be attributed to its parent which enjoys tremendous brand equity globally. Such equity now figures prominently into the valuation o . . .

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