Research Shows There's a Gold Standard for Tipping
December 17, 2018
December 17, 2018
DAYTON, Ohio, Dec. 17 -- University of Dayton issued the following news release:
Consumers equate gold with status and luxury -- and it turns out seeing the color makes them more generous tippers, according to new research from University of Dayton Assistant Professor of Marketing Na Young Lee.
The color gold positively influenced tipping across five studies, among the first to investigate how and why color influences customer tipping behavior. The findings were publish . . .
Consumers equate gold with status and luxury -- and it turns out seeing the color makes them more generous tippers, according to new research from University of Dayton Assistant Professor of Marketing Na Young Lee.
The color gold positively influenced tipping across five studies, among the first to investigate how and why color influences customer tipping behavior. The findings were publish . . .