Sunday - December 16, 2018
U.S. Firms to Spend Nearly $19.2 Billion on Third-Party Audience Data & Data-Use Solutions in 2018, Up 17.5 Percent From 2017
December 05, 2018
NEW YORK, Dec. 5 -- The Interactive Advertising Bureau issued the following news release:

Research from IAB Data Center of Excellence and Winterberry Group Shows Spending Increase, Undeterred by Concerns About Regulation and Data Quality

The Interactive Advertising Bureau (IAB) and its Data Center of Excellence today released "The State of Data 2018," a study showing that in 2018 U.S. companies are accelerating their spending on third-party, audience data for . . .

Targeted News Service Document Request Form

This document is available to you by e-mail if you complete the form below with relevant information. There may be a fee for this article or ongoing service of similar materials. We will be in touch shortly.

Name:
What's your
Affiliation
Government Newspaper / Media Business
Public Policy Individual / Student Educators
Email:
Phone:
Organization, if any:
State/Country you are in:
Additonal questions
or comments:

Click here for more information about our products

Click here for more information about our products