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U.S. Firms to Spend Nearly $19.2 Billion on Third-Party Audience Data & Data-Use Solutions in 2018, Up 17.5 Percent From 2017
December 05, 2018
NEW YORK, Dec. 5 -- The Interactive Advertising Bureau issued the following news release:

Research from IAB Data Center of Excellence and Winterberry Group Shows Spending Increase, Undeterred by Concerns About Regulation and Data Quality

The Interactive Advertising Bureau (IAB) and its Data Center of Excellence today released "The State of Data 2018," a study showing that in 2018 U.S. companies are accelerating their spending on third-party, audience data for . . .

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