Corporate Social Responsibility Efforts Can Backfire for New Brands
September 05, 2018
September 05, 2018
DURHAM, North Carolina, Sept. 5 -- North Carolina State University issued the following news release:
Corporate social responsibility (CSR) efforts may not always have the brand-building effects that companies want. Recent research finds a new brand can be viewed as less effective if consumers know the company donates money to good causes - though the researchers did find ways for companies to sidestep this problem.
"We wanted to know how a company's brand is affec . . .
Corporate social responsibility (CSR) efforts may not always have the brand-building effects that companies want. Recent research finds a new brand can be viewed as less effective if consumers know the company donates money to good causes - though the researchers did find ways for companies to sidestep this problem.
"We wanted to know how a company's brand is affec . . .