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56% of OTT Co-Viewers Report Talking About Brands & Products They See While Watching TV
November 14, 2017
NEW YORK, Nov. 14 -- The Interactive Advertising Bureau issued the following news release:

The Interactive Advertising Bureau (IAB) today released "The OTT Co-Viewing Experience: 2017," a comprehensive study revealing that more than half (56 percent) of those co-viewing on over-the-top (OTT) say that they regularly talk about the brands or products they see while watching content on television screens. Moreover, brand-related multitasking behaviors are particularly strong . . .

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