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Consumers Often Pay More for Organic - But Not Wine
April 19, 2017
GAINESVILLE, Fla., April 19 -- The University of Florida issued the following news release:

You swish around a sip of organic wine in your mouth and it might tempt your taste buds, but that doesn't mean you'll pay more for it, a new University of Florida Institute of Food and Agricultural Sciences study shows.

Researchers found that about 16 percent of wine consumers purchase organic wine and most American and Italian consumers are not willing to pay more for wine l . . .

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