The Art of Design
August 18, 2010
August 18, 2010
BETHLEHEM, Pa., Aug. 18 -- Lehigh University issued the following news release:
The concept was simple: A basic blue letter "O" partially obscured by five red and white stripes. From the choice of color to the selection of font to its understated simplicity, this basic concept gave aesthetic appeal to Barack Obama's presidential campaign. But more than a logo, this stylized letter "O" created a brand and connected with an audience. It permeated the public . . .
The concept was simple: A basic blue letter "O" partially obscured by five red and white stripes. From the choice of color to the selection of font to its understated simplicity, this basic concept gave aesthetic appeal to Barack Obama's presidential campaign. But more than a logo, this stylized letter "O" created a brand and connected with an audience. It permeated the public . . .