Amtrak Scores Big with Television Commercial Targeting Hispanic Audiences
April 22, 2010
April 22, 2010
WASHINGTON, April 22 -- The National Railroad Passenger Corp. (Amtrak) issued the following news release:
Just in time for the World Cup, Amtrak and its multicultural advertising agency IMAGES USA have produced a soccer-themed television commercial that showcases the unique benefits of train travel while increasing brand awareness and consideration among Hispanic consumers.
The "Soccer Ball" ad was deliberate in its theme and timing - the 2010 World Cup ki . . .
Just in time for the World Cup, Amtrak and its multicultural advertising agency IMAGES USA have produced a soccer-themed television commercial that showcases the unique benefits of train travel while increasing brand awareness and consideration among Hispanic consumers.
The "Soccer Ball" ad was deliberate in its theme and timing - the 2010 World Cup ki . . .