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WIPO: Inventors in New York, Israel Develops Marketplace for Interactive Advertising Targeting Events

2008-11-09

GENEVA, Nov. 9 - Meir Zohar of Givat Shmuel, Israel, and Elad Efraim of New York, have developed a system.

According to an abstract posted by the World Intellectual Property Organization, the invention relates to a "system and method for providing a targeting event marketplace is provided. Generally, the method contains the steps of: at least one targeted publisher and a targeting event marketplace entity agreeing to financial terms associated with revenues received from at least . . .

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WIPO: Inventors in New York, Israel Develops Marketplace for Interactive Advertising Targeting Events

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