Beyond a Campaign, a Testing Program That Elevates Young Women of Color
July 17, 2017
July 17, 2017
CHICAGO, July 17 -- The AIDS Foundation of Chicago issued the following news document:
"Our Girls Matter." That's the tagline for the AIDS Foundation of Chicago (AFC)'s Project Elevate. The marketing pieces -- developed for young cisgender (cis) and transgender (trans) women of color, by young cisgender and transgender women of color -- feature photos of young women, with inviting, smiling faces that evoke a sense of community and needed action. The social marketing campai . . .
"Our Girls Matter." That's the tagline for the AIDS Foundation of Chicago (AFC)'s Project Elevate. The marketing pieces -- developed for young cisgender (cis) and transgender (trans) women of color, by young cisgender and transgender women of color -- feature photos of young women, with inviting, smiling faces that evoke a sense of community and needed action. The social marketing campai . . .