Bulgarian Retailer Praktiker Personalizes Customer Journey with IBM
March 28, 2017
March 28, 2017
ARMONK, N.Y., March 28 -- IBM issued the following news release:
IBM) announced that Praktiker, an international retail chain offering home improvement and do-it-yourself (DIY) products, launched a completely new omnichannel commerce solution in five months in Bulgaria with IBM. The new business management and web services offers a personalized customer experience for Bulgarian shoppers looking at its 40,000 items, tripling both its in-store and online sales.
Prakti . . .
IBM) announced that Praktiker, an international retail chain offering home improvement and do-it-yourself (DIY) products, launched a completely new omnichannel commerce solution in five months in Bulgaria with IBM. The new business management and web services offers a personalized customer experience for Bulgarian shoppers looking at its 40,000 items, tripling both its in-store and online sales.
Prakti . . .