Rare Eclipse Creates Unique Opportunity for Businesses, Consumer Behavior Researcher Says
August 16, 2017
August 16, 2017
LAWRENCE, Kan., Aug. 16 -- The University of Kansas issued the following news:
From the marketing and sale of special glasses to smaller communities across the country preparing for a sudden boon of visitors, Monday's total solar eclipse presents a unique opportunity for some businesses, according to a University of Kansas researcher of marketing and consumer behavior.
According to the Smithsonian Institution, this will be the first coast-to-coast eclipse in the countr . . .
From the marketing and sale of special glasses to smaller communities across the country preparing for a sudden boon of visitors, Monday's total solar eclipse presents a unique opportunity for some businesses, according to a University of Kansas researcher of marketing and consumer behavior.
According to the Smithsonian Institution, this will be the first coast-to-coast eclipse in the countr . . .