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Study: Consumers See Much Greater Risk Than Reward in Online Ads
May 19, 2017
CHAMPAIGN, Ill., May 19 -- The University of Illinois-Urbana-Champaign issued the following news release:

Personalized ads now follow us around the web, their content drawn from tracking our online activity. The ad industry has suggested we're OK with it - that we see benefits roughly equal to perceived risks.

A study by University of Illinois advertising professor Chang-Dae Ham says otherwise, suggesting the industry may want to reconsider its approach.

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