Almost Two-Thirds of U.S. Consumers Now Use Mobile to Shop, Says CTA Research
February 22, 2017
February 22, 2017
ARLINGTON, Va., Feb. 22 -- The Consumer Technology Association issued the following news release:
The increasing use of smartphones for shopping has drastically impacted the consumer's path to purchase, according to the Consumer Technology Association's (CTA)(TM) Path to Purchase Using Mobile Devices Market Research report. CTA's report finds that online and mobile research leading to a brick-and-mortar in-store purchase remains the primary way consumers make decisions.
The increasing use of smartphones for shopping has drastically impacted the consumer's path to purchase, according to the Consumer Technology Association's (CTA)(TM) Path to Purchase Using Mobile Devices Market Research report. CTA's report finds that online and mobile research leading to a brick-and-mortar in-store purchase remains the primary way consumers make decisions.