2017 Marketers Confidence Index Reaches a Record High Despite Marketers Concerns over Misalignment of Organizational Investment and Priorities
February 21, 2017
February 21, 2017
CHICAGO, Feb. 21 -- The American Marketing Association issued the following news release:
The 2017 Marketers Confidence Index rose by 6 points from a year ago to 69 out of 100 possible points. Despite overall confidence in marketing increasing, 30 percent of marketers say they are more concerned that their organization is not investing in the right customers. This is a 13 decrease in confidence compared to how marketers felt one year ago.
The findings from the Marke . . .
The 2017 Marketers Confidence Index rose by 6 points from a year ago to 69 out of 100 possible points. Despite overall confidence in marketing increasing, 30 percent of marketers say they are more concerned that their organization is not investing in the right customers. This is a 13 decrease in confidence compared to how marketers felt one year ago.
The findings from the Marke . . .