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MARKETING STUDY: COMPANIES BENEFIT MOST FROM EXAMINING WHERE CUSTOMER LOYALTY LIES
October 16, 2007
COLUMBIA, Mo., Oct. 16 -- The University of Missouri issued the following news release:

Customers determine the success of any business; whether a sense of loyalty develops often depends on one particular dynamic: a customer's relationship with the salesperson. A team of academic marketing professors, including one from the University of Missouri-Columbia, found that customer loyalty toward the salesperson - rather than the products and services tied closely to the seller -can ins . . .

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